Good & Plenty isn't just the oldest candy in the USA candy; it’s a vibe that requires a refined palette and a restless soul.
We took this divisive tasting candy brand to the streets with a high-impact OOH campaign and onto the feeds via #PlentyofStyle – a social movement led by the internet’s most stylish seniors.
To bridge the age gap, we partnered with the YouTube hit dating show, Pop the Balloon or Find Love, we matched adventurous "silver foxes" with younger dates for the ultimate "old school meets new school" experience: a white-tablecloth dinner at the legendary Delmonico’s.
Thad Dombowski : Copywriter